Selora Residences is a gated community of around 30 villas by Swank Development in District 11 of Mohammed Bin Rashid City, with four, five and six-bedroom homes starting near AED 9.16 million and handover scheduled for Q2 2027. If you are searching for the Selora Residences price, payment plan, floor plans or handover date, this review pulls the facts together and gives you a straight read on who the project fits and who it does not.
This is an independent review. I am not selling Selora, and Swank is not a developer I represent on this page. The numbers below come from the developer and the main listing platforms as of June 2026. Off-plan price lists and payment terms change with each release, so treat the figures as a starting point and confirm the live numbers before you commit to anything.
Selora Residences at a glance
Selora is Swank Development's second villa community in MBR City, after LUA Residences. It is small by Dubai standards, a limited collection of standalone villas rather than a mass-market cluster, built around a swimmable lagoon called Laguna Maré and a clubhouse, Casa Selora. The pitch is wellness-led, low-density living a short drive from Downtown Dubai.
Selora Residences names and prices in 2026
Buyers searching this project want the villa types and starting prices in one place, so here they are. Selora is organised into a few villa typologies by bedroom count. Pricing below reflects launch figures and will move with each release, so confirm the current list before you act.
| Villa type | Bedrooms | Approx. size | Starting price |
|---|---|---|---|
| Luz | 4-bed | ~4,500 sq ft | From AED 9.16M |
| Vela | 5-bed | ~5,540 sq ft | From AED 12.5M |
| Verve | 6-bed | ~7,890 sq ft | From AED 18.98M |
The spread tells you who Selora is built for. Even the entry four-bedroom sits above AED 9 million, which places this firmly in the luxury villa band, not the entry-level MBR City apartment market people often start with. If your budget is below that, the right move is a different community, and I will point to options at the end.
Selora Residences payment plan
The payment plan is the one area where you need to be careful, because Selora has been marketed with more than one structure depending on the source and the release. Plans seen in the market include a staged plan with 15 percent on booking, a series of smaller instalments through construction, and 60 percent on handover, as well as a 40/60 split. A 25/75 plan has also been available through select advisors, which keeps more of your capital back until closer to completion.
Get the exact current payment plan, the DLD registration fee (4 percent), and any administration or service charges in writing from the developer or your advisor before you commit. With multiple structures circulating, the plan you are quoted should be confirmed against the live developer price list for your specific unit.
The location: District 11, MBR City
Selora sits in District 11 of Mohammed Bin Rashid City, in the Meydan area, between Sheikh Mohammed Bin Zayed Road (E311) and Dubai-Al Ain Road (E66). That puts Downtown Dubai and Dubai Mall around 15 minutes away and Dubai International Airport about 20 minutes out, traffic depending.
MBR City is one of Dubai's central master-planned districts, and the wider area has shown steady villa demand. The trade-off to know going in: there is no dedicated metro station in this part of MBR City, so you are car-dependent, and parts of the district are still under construction, which means ongoing building activity around you for a while. Both are normal for the area, but they matter for a six or seven-figure villa decision.
The developer: Swank Development
Selora is built by Swank Development, founded and chaired by Moustafa Elsaid, with close to two decades in real estate across the UAE, the wider MENA region and beyond. Swank positions itself as a design-led, European-influenced boutique developer, blending Portuguese craftsmanship with the UAE market.
Here is the honest framing on a developer like this. Swank is a smaller, newer name than Emaar, Nakheel or Sobha. That is not a strike against it, boutique developers can deliver excellent, distinctive product, but it does change your due diligence. With a large developer you are partly buying a long delivery track record. With a boutique developer you are buying the specific project and the team behind it, so the delivery history and the escrow protections matter more, not less.
What this means for your due diligence
- Delivery track record: Swank's first MBR City community, LUA Residences, was scheduled for handover around Q1 to Q2 2026. Ask for the current construction status and whether earlier phases are completing on time.
- Escrow account: Confirm the project escrow account and that your payments go into it. This is your core protection on any off-plan purchase in Dubai.
- Specification in writing: Boutique projects sell on finish quality. Get the materials and smart-home specification documented, not just shown in the show villa.
Who Selora Residences actually fits
This is not a one-size-fits-all project. Here is how it reads for different buyers.
Risks and what to check before signing
- Confirm the payment plan in writing. With multiple structures in the market, do not rely on a screenshot. Get your specific unit's plan from the developer.
- Boutique developer due diligence. Check LUA Residences' delivery status as the proof point. A developer's previous project completing on time is the best signal you have.
- Liquidity at resale. A small community of around 30 villas means a thin resale market. That can protect exclusivity but slow your exit.
- Construction around you. District 11 and the wider MBR City are still building out. Expect active sites nearby for a few years.
- Service charges. Lagoon and clubhouse amenities carry running costs. Ask for the expected service charge per square foot before you buy.
Construction and handover update
Handover for Selora Residences is scheduled for Q2 2027. As of mid-2026 the project is in its construction phase. Swank's earlier MBR City community, LUA Residences, was tracking handover in the first half of 2026, which is the nearest delivery signal to watch.
Before you buy, ask for the current construction progress percentage on Selora specifically and the latest milestone date. I will update this section as new figures are confirmed.
Zeyad's take
Selora is a genuine product for the right buyer. If you want a low-density, design-led villa near Downtown and your budget comfortably clears AED 9 million, it deserves a place on your shortlist alongside the established MBR City names. The lagoon, the small community size and the finish are real differentiators.
My advice is to treat the developer question seriously rather than emotionally. Swank is boutique, so your protection is in the detail: the escrow account, LUA's delivery record, and the specification in writing. Do that work and the boutique angle becomes a strength, distinctive product, low density, fewer units. Skip it and you are taking on risk you did not price in. If the budget or the timeline does not fit, there is no shame in walking. The right community is the one that matches your strategy, not the prettiest show villa.